The growing trend of craft and ultra-premium vodkas
I've noticed a real surge in ultra-premium vodkas recently, especially craft ones. There seems to be a new wave of appreciation for higher-quality spirits. Why do you think this trend is growing so rapidly? Is it just about better taste or are there other factors at play? I'm curious to hear your thoughts on why people are so invested in craft vodka now compared to the more traditional brands.
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I think you're onto something there! The push for craft vodka is definitely linked to this desire for something different, something personal and high-quality. It’s not just about the vodka itself but the whole experience. More people are becoming curious about the story behind their drinks, where they come from, and how they’re made. It’s about crafting a lifestyle around luxury, and vodka is no exception.